FarmFood / Mobile product concept
A product story exploring how grocery discovery, farm context, and community could meet in one mobile experience.
Enter the product
Shop / discover / understand
One product. More than one relationship.
Product thesis / inferred from the interface model
A typical shopping flow ends after selection and checkout. FarmFood's visible product model continues into farms, nearby places, visits, maps, and community activity.
Product walkthrough / observed screens
The opening experience brings search, categories, featured produce, and the product promise into one clear starting point.
Observed flow: shop home / search / product detail
The opening experience brings search, categories, featured produce, and the product promise into one clear starting point.
Filtering, product context, quantity, and cart state form a short decision path without breaking the visual language of the shop.
Farm listings, nearby discovery, maps, availability, visits, and land detail extend the experience beyond a conventional grocery catalog.
The social wall, nearby locations, notifications, and two account paths suggest a product shaped around participation as well as transactions.
Signature product expansion
Information architecture / observed
Discover, compare, select, and move toward checkout.
Explore farms, locations, availability, maps, and visits.
See activity and posts around food and farming.
Manage the account, history, addresses, visits, and settings.
These descriptions summarize visible flows. They do not establish which capabilities were approved, built, or released.
Case-study source / verification needed
A broad market comparison is present in the supplied case-study canvas.
Affinity mapping, empathy material, questions, and percentages are visible but not yet verified.
Information architecture and user-flow artifacts connect the product areas.
Wireframes, high-fidelity frames, and a visual-language section appear in sequence.
Visual language / observed in Figma
Product SansShown in the supplied branding section
Potential business mechanisms / not measured outcomes
Search, categories, filters, featured produce, and related products can support faster product discovery.
Product detail, farm context, location, availability, and visits can make the source more visible.
Social activity, notifications, nearby places, and scheduled visits can extend the relationship.
Current portfolio interpretation
Confirm exact role, collaborators, dates, personally owned flows, research activity, prototype or shipped status, permissions, and defensible outcomes.
