Ideas worth
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Practical guides and field notes on design systems, AI, research, and making digital products clearer.
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Build your first design system in Figma
A complete, practical path from foundations and variables to components, testing, documentation, release, handoff, and AI-readable systems.
Start before you begin ↗Designer’s Design System Doesn’t Belong Just in Figma Anymore
We spent years making design systems scalable inside Figma. AI is starting to scale them somewhere else.
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Design systems · AIAI Can Read Your Figma File. It Still Has No Idea What Your Design System Means.
An honest observation about the gap between your design system and every AI tool your team uses.
Product researchWhy I Switched from Personas to Archetypes
Lessons from building a social app for Gen Z—and choosing a more useful way to understand behavior.

Is Accessibility Still My Problem in 2025? A UI/UX Designer’s Perspective
A designer’s view on whether advancing technology changes our responsibility for accessible everyday products.

Blinking Lights: A Blind Spot
A street-corner observation about color, redundant signals, and the problem with blinking traffic lights.